Njengethuluzi lokuhlanza izindlebe elivukelayo, isicoci sezindlebe samukelwe ngabathengi abaningi kakhulu emakethe.Kodwa-ke, njengoba isidingo sikhula, kunjalo futhi nokukhuphuka kokubambisana kwe-OEM (Original Equipment Manufacturer) kwabawasha izindlebe.Imodeli enjalo yokubambisana ayinikezeli nje kuphela ukwesekwa kwezobuchwepheshe nokukhiqiza ezinkampanini zomkhiqizo, kodwa futhi iletha amathuba angenamkhawulo emakethe yokuhlanza izindlebe.Ngokudlondlobala kokuncintisana kwemakethe, izinkampani zomkhiqizo ziyaqaphela ukuthi ukubambisana nabakhiqizi be-OEM kungonga isikhathi nezindleko.Ukubambisana kwe-OEM yokugeza izindlebe kwenza izinkampani zomkhiqizo zigxile ekuthuthukisweni komkhiqizo, ukukhushulwa komkhiqizo kanye nokwanda kwemakethe, kuyilapho kushiyelwa umsebenzi wokukhiqiza kubakhiqizi abangochwepheshe.Le ndlela yokubambisana ayigcini nje ngokuthuthukisa ukusebenza kahle kokukhiqizwa kwemikhiqizo, kodwa futhi iqinisekisa ukulawuleka kwekhwalithi yomkhiqizo kanye nomjikelezo wokulethwa.Ngokubambisana, izinkampani zomkhiqizo zingakwazi ukwethula ngokushesha imikhiqizo emisha ehlangabezana nesidingo semakethe, amanani aphansi emikhiqizo, futhi ihlangabezane kangcono nezidingo zabathengi.Enye inzuzo yokubambisana kwe-OEM yokuhlanza izindlebe isekuthuthukisweni kokuqanjwa kabusha kwezobuchwepheshe kanye namakhono okucwaninga nokuthuthukiswa.Abakhiqizi bavamise ukuba nezinto zobuchwepheshe ezithuthukile kanye neqembu eliqinile le-R&D, futhi bangakwazi ukwenza i-R&D eyenziwe ngokwezifiso ngokuya ngezidingo zezinkampani zomkhiqizo.Ngokubambisana, amabhizinisi emikhiqizo angathola ukwesekwa okwengeziwe kwezobuchwepheshe futhi athuthukise ukusungulwa komkhiqizo kanye nokuncintisana.Ukubambisana okuseduze phakathi kwabakhiqizi nezinkampani zomkhiqizo kungakhuthaza ukuhwebelana kwezobuchwepheshe kanye nokwabelana ngolwazi, ngaleyo ndlela kuthuthukise intuthuko iyonke yomkhakha wokuwasha izindlebe.Ukubambisana kwe-Earwash OEM futhi kusiza izinkampani zomkhiqizo ukwandisa isabelo semakethe futhi zandise amashaneli okuthengisa amasha.Abakhiqizi bavame ukuba nezinsiza zeziteshi zemakethe ezinothile namanethiwekhi okuthengisa, angasiza izinkampani zomkhiqizo ukuthi zingene ezimakethe ezintsha futhi zandise ukuthengisa.Ngesikhathi esifanayo, abakhiqizi bangakwazi futhi ukuhlinzeka ngezixazululo zomkhiqizo ezenziwe ngezifiso ngokusho kwesidingo semakethe ukuhlangabezana nezidingo zezifunda ezahlukene kanye namaqembu abathengi.Ngokubambisana nabakhiqizi, amabhizinisi emikhiqizo angasebenzisa ngempumelelo izinzuzo zozakwethu ukufeza ukukhula ekuthengisweni komkhiqizo kanye nesabelo semakethe.Ngokukhula kwemodeli yokubambisana ye-OEM yokuhlanza izindlebe, imakethe yokuhlanza izindlebe ingenisa ukuqamba okusha nokuncintisana.Abakhiqizi be-OEM abahlinzeki nje kuphela ngezinsizakalo zokukhiqiza nokuhlanganiswa kwemikhiqizo yamabhizinisi omkhiqizo, kodwa futhi bawahlinzeka ngokusekelwa nxazonke njengokuthengwa kwezingxenye, ukulawula ikhwalithi, nomklamo wokupakisha.Le modeli yokubambisana inikeza izinketho eziningi kanye namathuba ezinkampani zomkhiqizo, ziwavumela ukuthi aphendule ngokuguquguqukayo ezinguqukweni zemakethe.Kodwa-ke, izinkampani zomkhiqizo zidinga ukuqaphela lapho zikhetha umenzi we-OEM yewasha izindlebe.Amakhono ezobuchwepheshe, amakhono okukhiqiza, amandla okukhiqiza, ukulawulwa kwekhwalithi kanye namakhono esevisi yozakwethu kudingeka kucatshangelwe futhi kuhlolwe ngokugcwele.Izinhlangothi zombili kufanele ziqinisekise ukuthi izinhloso zokubambisana ziyefana, ukuxhumana nokuxhumana kuhle, futhi ngokuhlanganyela kukhuthaze ukuthuthukiswa okusimeme kwemakethe yemishini yokuwasha izindlebe.Ngamafuphi, imodeli yokubambisana ye-OEM yokuhlanza izindlebe ilethe amathuba amasha nezinselelo ezinkampanini zomkhiqizo.Ngokubambisana nabakhiqizi abangochwepheshe, amabhizinisi emikhiqizo angafinyelela ekuthuthukisweni okusheshayo kanye nokwanda kwemakethe, kuyilapho ezuza ukwesekwa okwengeziwe kobuchwepheshe namandla okusungula.Esimweni sokuncintisana okuqinile emakethe yomshini wokuwasha izindlebe, ukusebenzisana kwe-OEM yomshini wezindlebe kuzoba elinye lamasu abalulekile ezinkampani zomkhiqizo ukuze zithole impumelelo.Kuphela ngokusebenzisana okusha lapho imboni yokuhlanza izindlebe ingaqhubeka nokudala imikhiqizo engcono nezinsizakalo ukuhlangabezana nezidingo zabantu zokuhlanza izindlebe nempilo.
Isikhathi sokuthumela: Aug-05-2023